Championing Your Case With Integrity And Determination
Traumatic brain injuries (TBIs) are often shrouded in misunderstanding - both medically and legally. In many accidents, such as truck crashes or falls, the brain can be violently shaken inside the skull, resulting in concussions, contusions, or even diffuse axonal...
It only takes a moment for a perfect drive to become a life-shattering tragedy - especially when a smaller vehicle slides beneath a towering tractor-trailer. These underride accidents are not just another “type of crash” on the road; they’re some of the deadliest...
Often described as the “hidden railroad” of American commerce, the trucking industry operates as a critical backbone of the economy - yet its regulatory history is less visible. Federal oversight began with the Motor Carrier Act of 1935, which placed interstate...
What jurors see can be just as powerful as what they hear. Visual components play a critical role in modern focus groups, particularly when testing how jurors process and respond to case information. Research shows that people rely on mental shortcuts, think...
Not every case needs a full-scale mock trial. But every serious case benefits from strategic testing. The question isn’t whether to use a focus group. The question is how much insight your case justifies. Read more...
Focus groups are a valuable tool for understanding how potential jurors think, feel, and react to a case. Typically made up of 10–12 participants who closely resemble the actual jury pool, focus groups present a condensed version of a case to gather honest feedback,...
EL PASO, TEXAS — February 6, 2026 —This month, we’re highlighting the power of focus groups in high-value legal cases. Attorneys use focus groups to gain insight into how jurors perceive the facts, the parties involved, and the story being presented. When done...
EL PASO, TEXAS — December 1, 2025 — Surrounded by her Scherr Law Firm team, Maxey Scherr received the Brain Injury Association of America’s (BIAA) Legal Champion award at their annual Luminary of the Year Gala held at the National Press Club in Washington, D.C. Read...
EL PASO, TEXAS — September 25, 2025 — The Academy of Truck Accident Attorneys (ATAA) name Maxey Scherr as Chair Elect of their organization. The ATAA’s 10th Annual Symposium was held September 18-20, 2025, in Austin, Texas. Read More...
EL PASO, TEXAS — August 18, 2025 — During the American Association for Justice (AAJ) 2025 Annual Convention in San Francisco, Maxey Scherr received the AAJ Roxanne B. Conlin Certificate of Recognition Award and AAJ Trucking Litigation Group’s Distinguished Service...